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Specifically, people need their interactions with technologies and other complex systems to be simple, intuitive, and pleasurable.This new approach is in large part a response to the increasing complexity of modern technology and modern business. But here’s what they all have in common: People need help making sense of them. But a design-centric culture There’s always a better way, and we make it our business to look for it.In a world of constant change, this how we approach every project. We’re passionate about rethinking how things operate every day. Some clients are already thriving and hungry to stretch their brand or squeeze maximum impact from a new opportunity. Learn more. In my role as a designer at Fjord, I am often asked what design thinking is, and how it plays out in real life. We put design at the heart. It delivers better results, closer alignment and it’s more enjoyable, too.We use the magic of our combined skills to tackle our clients’ challenges. It’s about applying the principles of design to the way people work.I could list a dozen other types of complexity that businesses grapple with every day. Through design-led strategy, we can help to frame why it’s necessary to make such a change, who for, and how it will make money.From our cutting-edge client work to groundbreaking prototypes, everything we produce is geared to be the best (and often first) of its kind.Our working dynamic champions collaboration and co-creation. It is what we believe in.Once it goes live, all design can be improved, if only you can understand how it’s used in practice. As he told an interviewer, … A set of principles collectively known as design thinking—empathy with users, a discipline of prototyping, and tolerance for failure chief among them—is the best tool we have for creating those kinds of interactions and developing a responsive, flexible organizational culture. We envision and shape services that simplify the complex for consumers and employees, and that work across multiple touchpoints. Design Thinking has evolved to be the most effective way for organizations to innovate and, amidst the global pandemic, may prove to be the most effective problem-solving strategy. That complexity takes many forms. We work with clients to optimize based on KPIs and real-time evaluation.Design that wins hearts and minds is both intuitive and beautiful.We drive business value by pivoting your service, product or entire organization, with people held firmly at the heart. Sometimes the problem being tackled is itself multi-faceted: Think about how much tougher it is to reinvent a health care delivery system than to design a shoe. Others are after a disruptive idea that will allow them to spearhead a shift in the market.We put people first, to design, build and launch experiences that redefine industries in our constantly evolving digital era.Our start point is to align with the user to solve problems. Fjord, part of Accenture Interactive, is a design and innovation consultancy that redefines people's relationships with digital and physical worlds. Fjord is a global design and innovation consultancy. Fjord is an international design and innovation consultancy which was acquired by Accenture Interactive in 2013.