While the majority of its profits ca me from manufactu ring and selling film, retail partners made large profits from photo finishing. In the early 2000s, Kodak managed to maintain its level of sales, but the profits of the group plunged in the negative zone. In the past, when Kodak’s focus was on the camera and photo developing business, it made a strong distribution network, which helped to maintain the sales volume by distributing to retailers and it also helped to introduce the new products to customers. In this environment, the survivors were semiconductor manufacturers, designing and selling technological modules for camera or smartphone (Sony) or DSLR makers like Canon and Nikon which specialized in the high-end niche of interchangeable lens cameras. There was an enormous increase in development and production of equipment to produce and record images. Fierce competition from companies such as IBM, Apple and Sun affected the market share that Kodak had been fighting for. It reflects Kodak’s lack of concentration on the consumer market and therefore a loss of money in this market.Following are some factors that motivated Kodak to change its organisational structure for the survival of their business.Charles Darwin ;1859 on the origin of species;London john Murray.This history has brought about the benefit and also the strength of the Kodak brand name and Kodak’s worldwide distribution network.Kodak has its own international distribution network. Unfortunately, the company used Ofoto to make people print digital pictures. First, semiconductor technology platform had nothing to do with film manufacturing.Inside Kodak, this was known as the “silver halide” strategy named after the chemical compounds in its film. The strongest one is survived because they have effective qualities and characteristics which help them to best compete with in their competitors.The threats mainly come from competitors. Which is most popular concept applied to natural evaluation is know by people. The usual story describes a mummified company stuck in the analog era and incapable of adapting to the digital world. In 2000, the company generated $1.4 billion of profit and $800 million in 2002.
We've got thousands of real essay examples for you to use as inspiration for your own work, all free to access and download.Consumer mentality understandingA key weakness of Kodak was its ability to bring its technology to market. A case study of Kodak is been given as an example because Kodak has gone through a transition phase in a period between 1980’s to 1990’s , due to introduction of new technology in the field of photography specially digital photography. In 2010, worldwide demand for photographic film had fallen to less than a tenth of what it had been only ten years before.A lot has been said about Kodak failure to reform itself. Eventually, Kodak had to file for bankruptcy in 2012. The company, all agree, was slow to adapt to digital, its executives suffered from a mentality of "perfect products", its venture-capital arm never made big