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For multicast events, networks are listed alphabetically and metrics reflect the highest volume of interactions across all airing networks, denoted with an asterisk.Copyright ©2020 The Nielsen Company. In addition, Nielsen Twitter TV Ratings Weekly Top Ten list will be available at SocialGuide.com, highlighting the highest-ranking episodes by Twitter TV audience on a weekly basis.Along with Nielsen’s existing SocialGuide solutions for Twitter TV measurement, analytics and engagement, Nielsen Twitter TV Ratings represent Nielsen’s latest innovation in enabling the media industry to harness the power of social media. Additionally, Nielsen Twitter TV Ratings assist agencies and advertisers in making data-driven media planning and buying decisions that incorporate the full impact of Twitter TV. 2021 Kawasaki KFX®90 FOR TOUGHER TERRAIN & BIGGER ADVENTURES Get the kids outdoors and ready to ride on the KFX®90 ATV line with proportionate … Source: Nielsen. In 2013, 1.5% of total viewing was via mobile platforms, 32% of fans use mobile internet to follow sport and live streaming of sports is regularly used by up to 18% of fans.

“The potential value of SocialGuide and Nielsen Twitter TV Ratings is that it provides a pathway for an advertiser to turn audience energy into brand momentum. “Knowing in advance what the effective Twitter TV engagement is around key events is game-changing and will enable us to connect even more efficiently with our consumers.”Nielsen Twitter TV Ratings enable TV networks to measure the full Twitter engagement surrounding their programs, to measure the effectiveness of Twitter TV-related audience engagement strategies, and to better understand the relationship between Twitter and tune-in. Source: Nielsen. Strategic Solutions Research Presents Nielsen Audio June '20 Ratings & Spring '20 Books Released Today July 29, 2020 at 1:20 AM (PT) This is due to the increasing overlap of followers for shows with a large number of Twitter authors, where a single follower is increasingly likely to follow multiple authors.Global Nielsen news and insights delivered directly to your inbox.Nielsen Twitter TV Ratings deliver overnight metrics into two platforms: SocialGuide Intelligence and Nielsen National TV View. “The Nielsen Twitter TV Ratings are a powerful measurement with far reaching implications for the industry,” said Steve Hasker, president, global product leadership, Nielsen. GamesBeat: As far as the comparisons people make to traditional sports, it seems like there’s a certain advantage esports have with things like—anybody can aspire to be an esports star. Uniques and Interactions are a measure of total relevant U.S. social media activity grossed across Facebook and Twitter from three hours before through three hours after broadcast, local time.
Series and Specials include new/live primetime and late fringe programming only. Sports Events are across all day parts. New tools, like the Nielsen Twitter TV Ratings, that allow us to further investigate the relationship between individual programs and social media will bring new insights and raise new questions. To hear and see what people are saying in Brazil, check out the social media stats below.

All Rights Reserved Sports Events, Series, and Specials include those on Broadcast and National Cable only.

“The ‘Talking Social TV’ Study’ conducted through the Council for Research Excellence (CRE) has demonstrated that, particularly for ‘TV Super Connectors’, social media is an integral part of their relationship with television, and that different demographics and genres behave in unique ways. Sports Events, Series, and Specials include those on Broadcast and National Cable only. This holistic measure of how Twitter activity influences TV engagement will bring clarity to the value of those efforts.”“Social TV is transforming TV from something we watch to something we do,” says Graeme Hutton, senior vice president of research, Universal McCann. But Nielsen Twitter TV Ratings are opening up a whole new world: they enable us to amplify our brand messages by taking full advantage of social TV engagement,” said Bonin Bough, vice president, global media and consumer engagement at Mondelēz International.