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That algorithm was the main building block of the app’s success — and it’s the same thing that drives TikTok today.

with content that was posted closest to them.If you come across something that’s not quite to your liking, you can simply long-press on a video and tap “Not Interested” to indicate that you don’t care for a particular video.Creating a Duet challenge for your audience is also a smart way to increase and collect user-generated content. Many see TikTok as just an alternative version of the existing social media platforms but in fact the subtleties in its product design and mission makes a huge difference.From this logic, we can see that TikTok is a true social media for weak ties. This can shed light on how TikTok can find its way to monetization. And while these numbers can look intimidating — especially if they’re in the millions — they’re also proving this content is favored.Now we know how TikTok decides what appears on your For You page, we can explore how to personalize it!When it comes to boosting engagement, being able to start and lead a conversation in your comments really pays off. :)TikTok’s content distribution system is also one of its kind. Although they use similar data to generate video recommendations, the way content is displayed makes a big difference. The TikTok algorithm uses machine learning to evaluate the quality of every video uploaded. The design of TikTok shows that it is a short-video media for massive audience and the core evolves around highly calculated content that appeals to most people.TikTok is a short-video (15 seconds) sharing platform.

Tap “Sounds” at the top of the screen.Here’s how you can find trending music (and save music for later):These themes tend to perform well, especially for influencers on the platform.But be cautious — jumping on a hashtag just because it’s trending may seem like a good idea, but if the hashtag is completely unrelated to the content in your video, it could backfire!If you don’t select categories, TikTok will start by offering you a generalized feed of popular videos to get the ball rolling.It’s worth thinking about videos you’ve watched 3 times in a row, or clips you just keep coming back to — these are the ones that really grab audience attention and the algorithm could reward you for it!“When you decide to follow new accounts, for example, that action will help refine your recommendations too, as will exploring hashtags, sounds, effects, and trending topics on the Discover tab.”When you first set up a TikTok account, you’ll be prompted to select categories that interest you — like pets, travel, beauty, sports, etc.After all, the more eyes on your videos, the more opportunity you have to engage with your TikTok audience and show off your brand.If you’ve scrolled TikTok, you’ll know that the For You page is the best place to go to find the best new content.All these actions contribute to future recommendations in your For You page feed, helping to create a perfectly personalized feed!You can also choose to hide videos from a given creator or made with a certain sound, or report a video that seems out of line with TikTok’s guidelines.So always find relatable hashtags that will help people discover your content and inform the TikTok algorithm what your video and your profile is all about!TikTok is a mobile-first video platform, so keeping copy short and quippy tends to bring better results.The TikTok algorithm may seem complex and mysterious — but TikTok has (finally!)

People take pictures of themselves and their life with good filters. We will go into it very soon in this article.Also Instagram’s Explore tab is distinctively different than TikTok’s For You tab. revealed exactly how it works!Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks!Another theory is that shorter videos of 10 to 15 seconds perform better on the app as their completion rate will be much higher.While there’s no definitive formula for hacking the algorithm, there are a few other factors that we think could be influencing video performance and your follower growth!From here, TikTok starts to learn more about your interests and preferences based on your likes, comments, and replays.We did say TikTok was all about experimentation so being a “beta” user for new tools rolling out could play a role in getting more engagement on your videos.