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We now have two divisions of Comcast Cable Advertising: Comcast Spotlight, the advertising sales division of Comcast Cable, and Comcast’s Advanced Advertising Group, that brings together the people, assets and capabilities of Strata, FreeWheel, and Visible World. Visible World has been a part of transforming television advertising as the first company to build powerful technology and platforms with anonymous data from third parties such as Acxiom, Nielsen, Experian, and Polk, including demographics like income or education, so advertisers can build a tailored audience to reach with specific messages. late Thursday, will deepen its addressable TV prowess, but the real target might be Visible World subsidiary AudienceXpress and its burgeoning buy-side dealings. Visible World is a New York media company. Last year, Comcast … We look forward to helping the talented Visible World team expand and accelerate their business and create more value for distributors, advertisers, agencies, programmers and affiliates.”©Future US, Inc. 11 West 42nd Street, 15th Floor,New York,NY 10036.Earlier this year, Comcast acquired Freewheel, a tech startup that personalizes and inserts video ads for a number of media companies, for $360 million.Comcast has acquired Visible World, a tech company in the addressable and programmatic advertising business.“For more than a decade, we have been focused on developing a portfolio of solutions that offer a wide variety of services to a wide range of customers,” Visible World CEO Seth Haberman said on the company’s web site. Please refresh the page and try again. Visible World is the leading provider of targeted television advertising solutions. Its elements include sales transaction management, proposal generation, schedule optimization, household addressability, creative customization, campaign management, smart TV data analytics, watermarking, and reporting. “For more than a decade, we have been focused on developing a portfolio of solutions that offer a wide variety of services to a wide range of customers,” Visible World CEO Seth Haberman said on the company’s web site. Founded in 2000, it was the first provider of nationwide addressable TV advertising technology. You will receive a verification email shortly.Comcast plans to operate Visible World as an independent company that will continue to develop new services for existing companies and to grow its customer base.“Visible World is a dynamic company and a real complement to our existing advanced advertising initiatives. Comcast is in talks to acquire Visible World, a maker of targeted advertising systems and a player in the white-hot programmatic TV sector, The Wall … In June 2015, Visible World was acquired by Comcast. ”Comcast’s investment in our business will accelerate our ability to deliver on our vision and provide more open and efficient systems that will encourage more valuable and collaborative relationships across the TV ecosystem.”Terms of the deal were not disclosed.Comcast has been an early mover in dynamic ad insertion and addressable advertising. Comcast’s plan to acquire Visible World, announced. Thank you for signing up to Broadcasting & Cable.
“This partnership reflects the business and technology trends we are seeing in the television industry today. NBCUniversal, owned by Comcast, said it will be using Comcast set-top box data to better target advertising for its clients.The television industry's top news stories, analysis and blogs of the day.There was a problem. Our suite of services enables advertisers, agencies, and media companies to … Visible World offers a diverse spectrum of services that serve a variety of needs across the television advertising landscape,” said John Schanz, executive VP and chief network officer for Comcast Cable. Notably, Visible World's subsidiary, AudianceXpress, allows TV broadcasters to sell advertisements through a web-based (online) interface. Visible World’s HighYield tech stack is an end-to-end programmatic solution.