Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. Loaded with 100% pure brilliance, you’ll love the bouncy, cool-to-the touch formula that melts into skin like butter. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. ?Rihanna is a gift to the world.When she shows the world that you can be glamorous AND socially engaged.The launch of Fenty Beauty deserved a show-stopping outfit, but it was very generous of Rihanna to totally invent the color yellow to do so.She supported Mia Amor Motley, the first female Prime Minister of Barbados, and called out the failings of the criminal justice system with causes like #JusticeForJunior and #FreeCyntoiaBrown.The theme of this year's Met Gala was "Heavenly Bodies," which is only fitting. And if you look at that highlight, you might recognize a familiar pink/purple shine...When even her music videos are teases for upcoming Fenty launches.Even though Rihanna attends Crop Over every year, every year she debuts a new outfit and beauty look — and nobody is ready. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Rihanna is the brains behind Fenty beauty — and also its best advertising. Ice yourself in insane 3D sparkle with Fenty Beauty’s Diamond Bomb All-Over Diamond Veil, a one-of-a-kind diamond-dusted highlighter that leaves your face and body crystal-coated, the way only Rihanna knows how. Then along came Fenty Beauty.By this point, the story should sound familiar. Her fearless attitude says "Take your makeup rules and shove 'em". Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. ... to the beauty and fashion landscape with her Fenty brand. The Fenty Beauty campaign is heavily reliant on digital marketing, with both the website and social media as platforms, which shows just how influential these channels can be.. Let’s have a look at the product range launched under Fenty Beauty: just a month after the launch, Rihanna created a Galaxy Collection of vibrant eyeshadow colours. By Layla Halabian. According to the brand's announcement post on Instagram, the new Match Stix will be available both in-store and online at Sephora and the Fenty Beauty website on … Yes, just 24 hours after the announcement. The beauty rules say that this is a shadow shade that SHOULD NOT BE WORN... until Rihanna proves us all wrong.When she breaks outdated beauty rules.Like Fenty Beauty, the Diamond Ball is Rihanna's creation, and, as such, is an opportunity for Rih to SHUT THINGS DOWN. And Fenty created major change in the beauty world, with more brands than ever before embracing true inclusion in their foundation launches.Yes, she uses models — beautiful ones — but no one holds a candle to the woman herself, Bad Gal RiRi.When she nails every product launch.Jaws dropped. Pro Filt’r Soft Matte Longwear Foundation (in shade of your choice)Need help?
YES. Use it, love it.The "Wild Thoughts" video debuted a look that snatched everyone's wigs clean off. She's a genius.Two words: Trophy Wife. Cameras flashed. Naturally, the social media response to this was overwhelmingly positive.Kerry Washington, Ashley Graham, and Ayesha Curry all are featured un-retouched.We put Sun Stalk'r to the test."I love that the images used on Fenty are not retouched, and that the models skin is not perfect by societal standards," one fan wrote on Twitter.