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Starting with Fenty Beauty foundation, she launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. “These steps are key to starting your makeup, no matter the look you’re going for. Rihanna's much-anticipated skincare line, Fenty Skin, is finally here. I, on the other hand, always dreamed of becoming a writer. From talking about education in Paris, to partying in New York, to starting her own makeup line, she has never been easily defined by societal norms or expectations.If you’re not sure what your value proposition is, then try making a list of different types of work you enjoy doing, what you get great feedback on, and what skills you’re trained in. Rihanna does these things while making them look effortless. It’s the same with previous colleagues – be friendly and encouraging, and keep that door open!Even prior to its launch, Rihanna advertised Fenty Beauty across her own personal social media accounts, encouraging her audience to follow the Fenty Beauty-specific accounts.Once you know your niche, speciality, or skill, then being able to describe that talent in a short sentence or two to remember when you meet new people, or present yourself online, is a great way to build your rep.These factors combine to make Fenty Beauty a logical next step in her upward trajectory, and establish Rihanna as someone to look to for style (and now beauty) expertise.Her reputation within the media also meant free press coverage, and the exclusive launch with Sephora (a large makeup retailer, particularly popular in the States and with beauty influencers worldwide) meant that Fenty Beauty was being talked about across the internet. Launched in September 2017 in 1,600 Sephora stores across 15 countries, Rihanna's Fenty Beauty generated a reported $72 million in sales in its first full month. Write blog posts, go to events or conferences, or join discussions on social media. Fenty launched in 2017… Then distil that list into one or two key talents that you enjoy and excel at, and that are core to what you’d like to be doing (or are already doing) and go from there!This story carries through her personal brand to Fenty Beauty, adding authenticity and character to what is essentially a pure business venture.Just being a chill and positive person online (in combination with creating a strong personal brand, so people know what you’re interested in) will enamour others to you and make them more likely to want to work with you in the future.Ever thought about working for yourself?