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If successful, Ferrero will roll out the two products in other countries, including the U.S., according to a person familiar with the plans.Last year, L Catterton considered taking Ferrara public and shopped it around to potential buyers, but it didn't reach a deal, according to a person familiar with the company.Ferrero, the world's fourth-largest confectioner by market share, is also considering a bid to buy Nestlé SA's U.S. candy business, according to people familiar with the bidding.Founded in 1946 in the small northern Italian town of Alba, Ferrero has followed a dual-track strategy: It has aggressively pursued acquisitions, while also trying to stoke organic growth with new products.Nestlé and Hershey have touted technology they say will allow them to reduce sugar in chocolate by up to 40% by altering the structure of the sugar particles to taste sweeter.Mars Inc., Hershey, Mondelez International Inc. and Nestlé are the top four confectioners in the U.S. by market share, respectively, according to Euromonitor. Earlier this year, it began testing a Tic Tac chewing gum in its home market.

235 North Jog Road West Palm Beach, FL 33413 Phone: 1-561-540-1600 Fax: 1-561-540-1612 [email protected] Brynwood Partners is expected to be among those, according to one of these people. Brynwood has previously bought other U.S. candy brands from Nestlé, including Turtles chocolates and Flips chocolate-covered pretzels.Ferrero, which makes Nutella and Tic Tacs, said this week that it had agreed to buy Lemonheads and RedHots maker Ferrara Candy Co. from private-equity owner L Catterton. In 2012, after the founder's son died, Ferrara merged with Farley's & Sathers Candy Co., owned by L Catterton.The unit has attracted a number of bids, valuing it between $2 billion and $2.5 billion, according to a person familiar with the process. Market Share of Ferrara Candy's Largest Competitors A competitive analysis shows these companies are in the same general field as Ferrara Candy, even though they may not compete head-to-head. 3, though still far behind Mars and Hershey.L Catterton expanded the company's profitability and revenue by investing in new manufacturing equipment, advertising and new products, like chewy Lemonheads and organic gummy bears. Two years ago, it snapped up U.K. chocolate maker Thornton PLC.Mondelez sought to boost its own U.S. standing when it unsuccessfully bid for Hershey last year. Ferrara's product line includes the brands of Ferrara-branded pan candy (such as Lemonheads, Atomic Fireballs, Red Hots, and Original Boston Baked Beans) and those of Farley's & Sathers (such as Brach's, Chuckles, Jujyfruits, and Now and Later). Here are five examples of how tastes differ in the candy market. Relevance.