It's also not just about storytelling, it's about solving the brand's specific business problem.
You built a direct and robust association between your celebrity and brand, and in the process, you managed to turn a product flaw into a feature!
Oh, it also made me want to devour a bag of Cheetos! With that in mind, here are my Super Bowl 2020 Celebrity Ads Awards. Hell, Yes! It lacked authenticity.
Bruce Springsteen (2009), Beyoncé (2013), Bruno Mars … Super Bowl XLIII Awards and Nominations. Be warned, it’s painful to watch.
)But, I couldn't see what any of this had to do with Doritos. Brady’s four Super Bowl MVP awards put him one ahead of longtime 49ers QB Joe Montana. This one gets a "Thank u, next" from me. No, I don't just want star power.
Great.
Yes!
That's certainly where my mind went. The Vince Lombardi Trophy is the trophy awarded each year to the winning team of the National Football League 's championship game, the Super Bowl. YouTube personality, Lilly Singh, check! Did you remain true to Mountain Dew's wild at heart DNA?
Did you need to cast celebrities in the commercial to get your point across? Super Bowl Awards. I was genuinely unsure how the commercial would help the brand's goals, but I'm pretty sure that streaming of Old Town Road will hit a high this weekend. Cheetos, you hit the nail on the head with your partnership with rapper, MC Hammer!
(Runner up: Hyndai's Dialect Coach with Rachel Dratch and David Ortiz.
) All celebrity-brand savvy now? By Jess Cohen Jul 28, 2020 6:36 PM Tags
The overall tone and sensibility of the ad also felt a tad dated—which was odd given the ad was meant to promote futuristic technology. This is the “Super” Bowl after all. The use of the orange dust that's left on your fingers after eating Cheetos and all the things that you "can't touch," as a result, was genius! Check out the iconic moments below: It's 2020, and I'd like to see all brands taking a fact-based, return-on-investment approach to selecting and partnering with celebrities. (Runner up: Doritos partnership with Post Malone. Five months after the 2020 SuperBowl, singers J Lo and Shakira's halftime show has garnered 4 Emmy Award nominations. Jennifer Lopez and Shakira's iconic Super Bowl halftime show was nominated for awards at the 2020 Emmys! In fact, quarterbacks have won the award 28 times. I’m also an international speaker and advise leading organizations on all things celebrities and brands. It's star-studded, unapologetically female, funny, and brilliantly diverse in its cast of characters. There are several awards for the participants at the NFL Super Bowl. Were you selling Lil Nas X, or were you selling Doritos? Crikey!
I found the ad pretty harmless and pretty forgettable.
For Bruce Springsteen and the E Street Band Super Bowl Halftime Show. (You also get bonus points for bringing MC Hammer's somewhat over-done "U Can't Touch This" song, back to life in a refreshingly new way. )Mountain Dew, will your crazy-town tactics ever cease? And, that's why you get the "What The Hell?" Finally, it's not about building your creative portfolio, it's about imbuing the brand with a strong cultural currency. (Runner up: Audi with Maisie Williams. And now, you’re up to date. Did you successfully laugh in the face of the anti-soda health movement? SAG actors from your nearest theatre workshop would have done the trick, and saved you a few bucks. The biggest irony here is that despite all the celebrity power, the real star of the show was your impressive automated parking feature. No, I don't just want to be entertained. And, if that wasn't enough, you manage to do this all with a hashtag! Full marks for your relevant sense of humor targeted at younger audiences, but I doubt they've watched The Shining. I'm the author of the New York Times best-selling book The Kim Kardashian Principle: Why Shameless Sells And How To Do It Right. I just wasn't buying it. Your ad showed Breaking bad actor, Bryan Cranston and Black-ish actor, Tracee Ellis Ross (who’s also Diana Ross's daughter) acting out the famous "Here's Jonny" scene from the cult eighties movie, The Shining. Former NASA astronaut, Nicole Stott, check! Given its awards season with the Grammys, Oscars, etc., I wanted to dish out my own awards for this year's star-studded, Super Bowl 2020 celebrity commercials. The Patriots' Tom Brady (four Super … Read More Tom Brady NFL playoff records: Postseason stats proving why Patriots QB is the G.O.A.T.
J.Lo and Shakira's halftime show is also nominated in three other Emmy categories: Directing For A Variety Special, Lighting Design/Lighting Direction For a Variety Special and Music Direction.Jennifer Lopez and Shakira made history with their performance at the 2020 Super Bowl, becoming the first two Latinas to lead a halftime performance.