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First Impression. ... Tarte Cosmetics Shape Tape Hydrating Foundation Swatches …

Double Duty Beauty™ Shape Tape Hydrating Foundation Get dewy, radiant skin in a snap. I love all things makeup, reality tv and carbs. This liquid gel foundation smooths complexions with a blend of collagen & hydrating hyaluronic acid. I work at ULTA, and we put out the majorly-anticipated Tarte Shape Tape Foundation today. So when I found out, I got pretty damn excited. We Swatched All 30 of Tarte's New Shape Tape Foundations. Tarte Cosmetics Shape Tape Hydrating Foundation: rated 3 out of 5 on MakeupAlley. Sometimes you don’t question miracles! Tarte Cosmetics Shape Tape Hydrating Foundation Double Duty Beauty 1.01 Ounce Full Size Ulta Beauty Exclusive 4.2 out of 5 stars 96 $17.99 $ 17 . They're kind of a big deal. If you love tarte's Shape Tape Concealer, get ready to fall head over heels for their Shape Tape Foundation. I had a weird time with this foundation. Shape Tape Hydrating Foundation helps smooth & plump skin & refines the appearance of pores. We also are missing some of the shades for this display. tartecosmetics.com. All advertising is in the form of advertisements generated by a third party ad network. Feel free to reach out to me on social media or e-mail me.I got light to medium coverage out of this foundation.  I applied one layer of “Fair-Light Neutral” with a damp Tarte Quickie Blending Sponge, then went back in on areas that needed more coverage.This policy is valid from December 18, 2014It lasted all day for me (14 hours to be exact).  It sheered out on my t-zone, as many foundations do, but there was still product left behind when I swiped my finger across my forehead at the end of the day and found product on my fingertip.  On longer days the product on my upper lip migrated, to make a cobblestone-like pattern, when looking closely.  When my oil would start poking through, my face would just look significantly more dewey than it originally started out as at the beginning of the day; but I didn’t look like an oil-slick.  The foundation worked for me, although I don’t know if it the hydrating formula would work for people with excessively oily skin (I have combination skin).To get your own policy, go to https://www.disclosurepolicy.orgSo when Tarte teased that something big was being added to the Shape Tape family, the beauty world could barely contain their excitement.  The concealer was such a hit.  It checked all the boxes; good coverage, long-lasting, and a shade for everyone.  So naturally, beauty fans thought that the foundation would follow the same recipe.  However, when the foundation was officially announced, it appeared that Tarte would be releasing two different foundation finishes, with 15 shades per finish (I’ll be honest, I was hoping that it would be one finish, with identical shades to the concealer line).  Out of the 15 shades that were released, about ten of them were for light skintones, two for medium skintones, and three for deep skintones.  One would hope that with three main categories of skintones, you would do five shades per skintone, but for whatever reason Tarte did not do that.This foundation had a lot of chatter around it for two reasons:  it was the follow-up to the Shape Tape Concealer, and it had some controversy surrounding it.  While I love playing with and reviewing makeup, it would be ignorant of me to not discuss everything that came with the launch of the Tarte Shape Tape foundation, including the backlash.