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FA Cup to maintain structure in 2020-21. Go back; Grassroots; The FA Sunday Cup; The FA Inter-League Cup; National Futsal Series. Barclays is not expected to renew its £40m deal beyond the end of next season and talks with the Diageo-owned Guinness as a replacement were stymied by individual club sponsorship deals with rival beer brands.But while the deal with Budweiser was styled as “in association with”, the new agreement will see the 144-year-old knockout competition rebranded as the Emirates FA Cup.Similar deals are in place with William Hill and Nike and the FA is targeting a total of six secondary partners.The Emirates deal, which will run for three seasons from 2015-16, will ensure that the FA’s major broadcasting and sponsorship deals are largely tied up until 2018.The Football Association is believed to be on the verge of signing a £30m sponsorship deal that would mean its showpiece knockout competition being renamed the Emirates FA Cup.The move may not prove popular with those who feel the competition has been devalued by shifting kick-off times and brand tie-ins, but commercial income is vital to the chairman Greg Dyke’s plan to refocus the FA’s purpose and invest more in grassroots football.No contract has yet been signed but discussions are believed to be at an advanced stage.Following a year without a sponsor, after Budweiser declined to renew its deal and talks with a replacement collapsed at the last minute, the deal would boost the FA’s revenues and leave its commercial team free to negotiate secondary deals.The broadcasting deal with the BBC and BT Sport, seen at Wembley as having helped increase the competition’s profile, also runs until the end of the 2017-18 season.Members of the FA’s commercial team are believed to have travelled to Dubai to finalise the deal.Budweiser was enthusiastic at the outset of its three-year deal but decided against renewing as a title sponsor, preferring instead to sign a lesser contract to become the official beer partner of the FA Cup until 2018.An FA spokesman said on Tuesday night: “We remain in discussions with a number of parties regarding FA Cup partner opportunities.” The full FA board meets on Thursday, with the deal expected to be on the agenda.Emirates Airlines, which already sponsors Arsenal’s stadium and shirts as well as various other clubs around Europe including Paris Saint-Germain, recently decided against renewing its Fifa sponsorship.
A list of, and links to, the official sites forFIFA World Cup Qatar 2022™ corporate sponsors The FA Cup is to maintain its structure in 2020-21, allaying fears among non-league clubs that they might get overlooked. The FA’s new chief executive, the former United Biscuits chief Martin Glenn, arrives at Wembley next month. What's coming up? The 2020 Emirates FA Cup Final to be renamed in honour of Heads Up campaign. Arsenal knock out Emirates FA Cup holders Man City after Aubameyang brace at Wembley. All the information you will need on the Emirates FA Cup . The Football Association is believed to be on the verge of signing a £30m sponsorship deal that would mean its showpiece knockout competition being renamed the Emirates FA Cup.
Go back; Youth Football; The FA Youth Cup; The FA County Youth Cup; The FA Girls' Youth Cup; Grassroots.
From 2002–03 through 2005–06, the FA Cup did not have a dedicated sponsor, but instead …
The Heads Up FA Cup Final.