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And they will be able to modify the image of a particular outfit they're interested in from the neckline to the length of the sleeve.Macy's also announced Wednesday that it’s launching Market by Macy’s, a smaller retail space that will feature locally made items and community events like wine tastings along with the retailer's most popular products. Macy's shares have fallen more than 25 percent over the past 12 months, and the stock was down more than 3 percent Thursday on this news. Retail giant Macy’s is set to close at least 19 stores across the U.S. in 2020, possibly as soon as February. Since 2015, Macy's has closed more than 120 stores.Sign up for free newsletters and get more CNBC delivered to your inboxGot a confidential news tip? It also said it would cut 2,000 jobs to streamline operations. Get this delivered to your inbox, and more info about our products and services.Macy's shares have fallen more than 25 percent over the past 12 months, and the stock was down more than 3 percent Thursday on this news.The department store chain said it's nearing the completion of 81 of the 100 planned closures, with the 19 remaining locations having yet to be announced. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Shoppers will also see some changes when they click on Macy's website. "It's sad for the communities that now have a lot of empty real estate in their malls, the landlords stuck with those malls and the employees who will lose their jobs ... Whatever it ends up being, Macy's will be smaller for sure. But they are worth a try.Macy’s, trying to escape the fate that has caused one-time retail giants like Barneys and Toys R Us to declare bankruptcy or go out of business, is shutting stores and giving its fashions, flagship and online experience an upgrade.Shoppers may also find a more limited selection of mixers and blenders in store aisles, but a wider selection of cosmetics as the retailer pares some categories of merchandise and boosts others.“We are making deep cuts that impact every area of our business,’’ Macy’s CEO Jeff Gennette said.

And Macy's "Growth 50'' plan, which began revamping the shopping experience and look of dozens of locations in 2018, will be implemented at another 100 stores this year.Customers may also get style tips and peeks at new looks from their favorite designers. In recent months, foot traffic has also been steadily declining at many of America's less-profitable malls.Data is a real-time snapshot *Data is delayed at least 15 minutes.

Macy's said Wednesday it will shutter nearly 30 stores, in an effort to boost its profitability and focus on its most profitable stores.. First round of Macy's that are closing:Macy's is closing roughly 125 stores.

"Macy's is doing the right thing by downsizing,'' Sucharita Kodali, vice president and principal analyst at Forrester said in an investors note. Macy's store closures:Macy's to close 125 stores over next 3 years and slashing 2,000 jobs Macy's initial closures: Macy's is closing nearly 30 stores in 19 states. "The stores tended to be in what Macy’s executives deemed to be lower-tier malls, or in urban hubs where there are several competing locations.Backstage, Macy's off-price offering which has typically had a section within larger department stores, is increasingly getting freestanding locations of its own. Macy's will maintain some stores in top-line malls, and it’s also expanding its presence outside those centers.Other store changes underway include plans to build a 1.5 million square foot office tower on top of Macy's flagship location in Manhattan's Herald Square. This year, seven new individual Backstage stores will open.Macy's is also trying to appeal more to shoppers under the age of 40 by revamping Style & Co., Inc. and some of its other private brands.Macy’s was once the standard-bearer for the elegant American department store but has struggled to stay relevant at a time when shoppers are increasingly doing their buying online.Among the roughly 125 stores that will be shuttered, 29 were previously announced and are currently in the process of being shuttered.“Everyone is competing for the same dollar,’’ Gennette said, noting that malls, like retailers, are battling web-based companies, subscription services and others for shoppers.But while 40% of Macy’s shoppers first connect with the retailer by going online, stores are still the company’s foundation, Gennette said.

Shop at Macy's Herald Square Women's Gallery, New York, NY for women's and men's apparel, shoes, jewelry, makeup, furniture, home decor.

This week, New York City Mayor Bill de Blasio announced the temporary closing of all schools, restaurants and bars in an effort to curb the spread of the virus. Is your location on the list?

The following Macy's stores are closing in early 2018. The first will open Thursday in Southlake,  Texas.The various changes aren't guaranteed to help Macy's increase revenue and reverse course, some retail watchers say. All of New York City’s enormous flagship stores have been closed to the public since mid-March due to the coronavirus pandemic. Check for hours and directions.

Sales on the Macy's mobile app rose 56% last year, and Macy's plans to improve the online check out experience as well as the speed of its website.The retailer gave investors an overview of its plans to boost sales and profits on Wednesday, a day after it announced it would close roughly 125 underperforming stores over three years. Hopefully it will be compelling to shoppers too. “These changes are painful, but they are necessary.’’