The Hindu secured the second slot in the list with a readership of 62.26 lakhs up from 53 lakh in 2017. "Quarterly release of data will enhance the ability of the IRS to mirror the changing media and marketing landscape of India in a more timely and realistic manner," he said. Average issue readership (AIR) of Dainik Jagran comes to 2 crore while that of Dainik Bhaskar comes to 1.54 crore. Among the general news magazines in English, Outlook has 17.6 lakh readers (up from 15.17 lakh) and The Week has 16.34 lakh readers (up from 13.12 lakh). Times of India is the most read English newspaper with TR of 1.52 crore, while its AIR comes to 56.46 lakh. The penetration of dailies in urban India remained the same as it was in 2017 - 53 per cent. In the regional newspaper category, Daily Thanthi is the largest in terms of TR, while Malayala Manorama comes first in AIR.India Today English, India's most-read magazine, has recorded a remarkable upsurge in readership, adding 11.6 lakh readers in the last one year, according to the latest Indian Readership Survey (IRS). The number of readers have climbed up from 17.6 crore in 2017 to 18.6 crore in Q1 2019, however, the penetration remains the same at 17 per cent.The Media Research Users Council released the Q1, 2019 data of Indian Readership Survey yesterday.Copyright © 2020 afaqs!. To find out more about the cookies used on this website, please visit our Cookie Policy.Please click OK to consent to our use of all non-essential cookies described in our Cookie Policy. It reflected in the online newspaper readership, which increased by 5 per cent in the last one of the survey.
Internet reach is growing faster than any other medium, especially after the roll out of 4G network in the country. In the first quarter of the calendar year 2019, the readership of the magazine has shot up by 14.5 per cent to 91.52 lakh from 79.92 lakh, beating the country's magazine segment growth of 8 per cent. In the first quarter of the calendar year 2019, the readership of the magazine has shot up by 14.5 per cent to 91.52 lakh from 79.92 lakh, beating the country's magazine segment growth of 8 per cent. With a total readership of 2.40 crore, the Tamil newspaper stays strong in the top slot followed by Lokmat with a readership of 1.96 crore. Vikram Sakhuja, chairman of IRS Technical Committee said that the overall media consumption and print in particular is vibrant and growing in the country. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.Dainik Jagran retains the pole position in the list of top 20 dailies with a total readership (in last one month Q1 2019) 7.36 crores up from 7.03 crore. It swapped slot with Dinamalar which fetched a total readership of 1.17 crore.The IRS reported a growth in the number of absolute readers across regional languages too. The online newspaper readership growth in urban India stood at 9 per cent.Hindi daily Dainik Jagran is the most read newspaper in the country with a total readership (TR) of 7.37 crore in the last one month of the survey, up from 7 crore a year ago, followed by Dainik Bhaskar (5.14 crore). This website uses cookies for a range of purposes. India Today English even went ahead of the magazine readership growth in the urban India, which is at 13 per cent.Bhasin said that IRS will come up with quarterly updates now on. The English magazine’s total readership in Q1 2019 is reported to be 91.52 lakh which went up from 79.92 lakh in 2017.
All pages of the Website are subject to our terms and conditions and privacy policy. For AIR, the interviewee from the sample is asked which newspaper he or she read the previous day. Compared to the 2017 numbers of IRS, in Q1 2019, one crore more readers read Hindi dailies. Ok Ashish Bhasin, Chairman, MRUC and CEO of Dentsu Aegis Network said, "The print story continues to grow with total number of readers increasing to 42.5 crore from 40.7 crore, thanks to rising literacy rates and disposable income. Daily Sakal climbed up a spot to ninth position in the list (compared to 2017 IRS) with 1.18 crore readership. The IRS data released by MRUC does not include Hindustan Times, according to the MRUC, the data is not reported as it is review is still pending.The Q1 2019 data show an increase of 90 lakh individual readers when it comes to magazines. Media Research Users Council (MRUC), in association with research firm Nielsen India, conducted the survey in 3.24 lakh households, which they claimed that the world's largest sample size, between November 2018 and April 2019. Better Homes & Gardens and Women’s Weekly are again most widely read paid magazines. The dailies have added 1.8 crore additional readers since IRS 2017, while magazines added 90 lakh readers." February 15, 2019 Men's magazine ABCs: Stuff's circulation falls by more than a quarter but new free titles and T3 grow Women's mags ABCs: Now … UK national newspaper circulations fell across the board in July, new ABC figures show. The Q1 2019 data show an increase of 90 lakh individual readers when it comes to magazines. TR is calculated on the question, which newspapers he or she read in the last one month. Other media platforms that have better penetration include radio (20 per cent) and internet (24 per cent).